Pedro Consuegra
Senior full-stack and DevOps engineer with 10+ years building and operating scalable, secure systems for high-traffic SaaS and eCommerce. Expert in AWS, Docker, Linux, CI/CD, and performance optimization. Strong background integrating PHP/Laravel, Python/Flask, and Node.js into cloud-native architectures. Fast, automation-driven, and comfortable owning infrastructure end-to-end in remote teams.
Featured Work
Pete Panel
Role
Lead Software Architect & Lead Developer
Description
From first commit to millions of visits, scale WordPress and Laravel in the cloud for under $100/month.
stack
Pete Panel Stack: Dockerized LAMP (Apache/PHP-FPM 8.x/MySQL) + Redis; Laravel, Let’s Encrypt, Bash, Python, Vue.js.
Website Stack (deploypete.com): Pete Panel, WordPress+Laravel, WooCommerce + Woo Subscriptions, API Key Validation system.
TGI Friday
Role
Lead Software Architect & Lead Developer
Contribution
Led TGIFridays.com’s shift from SAP Commerce Cloud to a high-performance WordPress stack, crafting custom plugins that rebuilt and enhanced every API integration and customer feature, while slashing hosting from $350k to $4.8k annually (-98 %).
Stack
WordPress · PHP 8 · JavaScript · Custom plugin · Custom API Integrations · WP Engine
Save a Playa
Role
Lead Software Architect & Lead Developer
description
Engineered a WooCommerce stack for Save a Playa, selling 153,300 + units of natural deodorant. The build includes bespoke checkout, payment, and inventory flows, real-time shipping and fulfillment through custom APIs to multiple logistics carriers, and full-funnel Meta/TikTok campaigns that 4×-ed ROAS while funding coral rescue dives.
Stack
WordPress · WooCommerce · PHP 8.3 · JavaScript · Custom plugins · Custom API Integrations · Pete Panel · Hetzner Cloud
Roxy ChatGPT + WhatsApp Sales Assistant
Role
Lead Software Architect & Lead Developer
description
Built Roxy, an AI-powered WhatsApp sales assistant using a Node.js + Express service that bridges the WATI WhatsApp Business API with GPT-4 Turbo. Roxy answers product questions in under 5 minutes, 24/7, logs chats to MongoDB for context, and hands off edge cases to a single human agent. Driving 100.000 USD+ in autonomous sales and cutting Sales Department costs by over 90%.
Stack
Node.js · Express · WhatsApp Business API · WATI API · Open AI API · MongoDB · EJS · JavaScript
Python Analytics for WooCommerce
Role
Lead Software Architect & Lead Developer
description
Built a real-time Python dashboard that taps WooCommerce, tags sales history by UTM channel, forecasts revenue per campaign, and surfaces live rankings, boosting ROAS by 4X.
Stack
Python · Flask · WooCommerce API · Chart.js · React · WordPress Custom Plugin
WinThemBack: WhatsApp Lead Recovery
Role
Lead Software Architect & Lead Developer
description
Created WinThemBack, an automated A/B testing platform for recovering WooCommerce abandoned leads via WhatsApp, with campaign analytics, performance tracking, and message scheduling—achieving up to 17% recovery rate and generating $70.000 USD+ in recovered sales.
Stack
Laravel 10 · WhatsApp Business API · WATI API · Chart.js · PHP 8 · MariaDB · Javascript
dkrecruiting.com
Role
Lead Software Architect & Lead Developer
description
Built a WordPress site for California tech-recruiter Digital Knack. Delivered Figma designs, engineered an ACF-powered job-posting system, and integrated APIs.
Stack
WordPress · Custom Theme · JavaScript · ACF-powered job-posting system
magmic.com
Role
Lead Software Architect & Lead Developer
description
Delivered Magmic’s revamped WordPress presence, building easily editable game galleries for a sleek, high-performance showcase of their portfolio.
Stack
WordPress · JavaScript · Custom Theme · Pete Panel · Google Cloud
What I Do Best
Scalable, Cost-Efficient LAMP Infrastructure
I design, deploy, and optimize LAMP-based infrastructures (Linux, Apache, MySQL/MariaDB, PHP) for high-traffic SaaS and eCommerce projects. Using Docker, tuned Apache/PHP configs, and lean VM setups, I build stacks that scale reliably while slashing hosting and operational costs, keeping WordPress, Laravel, and custom PHP workloads fast, secure, and easy to maintain.
Full-Stack API Engineering & Automation (Node.js, Laravel, Python)
I design and build API-driven backends and automation systems using Node.js, Laravel, and Python to power real-time analytics, AI assistants, and WhatsApp sales flows. My projects include GPT-4–powered agents and A/B testing engines that recover abandoned leads, reduce support load, and generate measurable revenue for eCommerce brands.
Enterprise WordPress & WooCommerce Architecture
I specialize in architecting high-performance WordPress + WooCommerce platforms with custom plugins, API integrations, and advanced performance/security tuning. I’ve led large-scale migrations (e.g., from SAP Commerce Cloud to WordPress) that cut infrastructure costs by up to 98%, while preserving and extending complex business logic for enterprise brands.
Work Experience
January 2016 – Present
Senior Full-Stack Engineer
Led multiple high-impact development projects, including rebuilding tgifridays.com (from SAP to WordPress), saving $345,000/year in IT costs.
Developed and maintained scalable WordPress platforms with custom plugin ecosystems, REST APIs, and performance/security enhancements.
Integrated third-party tools (GTM, WATI, OpenAI, shipping/logistics APIs) into WordPress/WooCommerce environments.
Regularly led code reviews, planning meetings, and sprint delivery cycles.
June 2022 – Present
Senior Full-Stack Engineer
Built and maintained a high-performance eCommerce platform for a natural deodorant DTC brand. Impact: 130,000+ units sold; reduced infrastructure costs by $4,000/month compared to Google Cloud.
Integrated the WhatsApp Business API for real-time customer communication, automated logistics, and marketing workflows.
Developed custom WordPress plugins for multi-currency support, performance optimization, and subscription management.
january 2015 – anuary 2016
Full-Stack Developer
Developed a custom support ticketing system to receive, categorize, and track queries from citizens and partner institutions.
Designed and implemented role-based access control, response timelines, and reporting tools to improve transparency and service delivery.
january 2014 – anuary 2015
IT Consultant: Agile & SCRUM
Organized and facilitated workshops for early-stage tech founders as part of a government-backed lean launch pad initiative.
Guided teams in developing Minimum Viable Products using PHP, Ruby on Rails, Cocoa, and other technologies to accelerate product-market fit.
january 2012 – January 2013
Full-Stack Developer
Led the development of Teachstars, a custom LMS built with Ruby on Rails to support teachers and students in managing assignments and academic data.
Built admin dashboards, integrated real-time reporting, and implemented secure role-based access for faculty, staff, and students.
january 2009 – January 2011
Web Developer
Established the company’s first IT department and led development of its original website using PHP and the Drupal CMS.
Designed and launched internal systems for product cataloging, basic inventory control, and customer inquiries.
january 2004 – January 2008
Web Developer
Designed and deployed full-stack websites for eCommerce and branding clients using PHP, MySQL, and custom CMS logic.
Delivered responsive layouts in collaboration with UI teams and ensured SEO and cross-browser compatibility.
Education
jaunuary 2003 – march 2009
Bachelor of Science in Systems Engineering
Universidad del Norte (Barranquilla, Colombia)
also known as Uninorte, is a private university in Barranquilla, Atlántico, Colombia. It was founded in 1966 by a business group led by American entrepreneur Karl C. Parrish. It started academic operation on July 11, 1966
All engineering programs are accredited by the ABET, which is one of the most important international accreditation agencies, located in Baltimore, Maryland, United States.